PushedWorldIndependent product · iPhoneProduct strategy / Identity / Design / Development
Every rep.
A little further.
Turning a simple push-up into a reason to come back. A native fitness game that pairs hands-free counting with a world of progress.
Explore PushedWorld (opens in a new tab)
Real app. Real-time feedback.The design challenge
Make the next set
feel worth starting.
Counting reps is only the beginning. PushedWorld connects the effort of a single set to something larger: a destination, an earned reward, and the feeling of moving forward.
I brought the native app, character system, and product website together around that idea. The experience moves from clear camera feedback to a playful journey, without losing sight of the workout itself.
- My role
- Product design & development
- Built for
- iPhone · SwiftUI · Vision
- Product loop
- Move · Save · Progress
- Principle
- Private, on-device tracking
01 / A reason to return
Effort you can
see accumulating.
The Path gives every saved rep a place to go. A visible next target makes progress concrete; earned profile frames give each milestone a lasting identity.
100 levels.Ten evolving worlds.
See what comes next.
Keep the reward.
02 / Character with a purpose
A coach with
some character.
Buster carries the personality of PushedWorld into the experience. Expressive artwork makes the product approachable, while the form guide uses the same character to demonstrate movement clearly.
One character language, from encouragement to instruction.
03 / Remove the friction
Less setup.
More movement.
The first rep starts with understanding where the phone goes. Short in-app motion guides explain placement and framing, then live camera feedback takes over the count.
Place it low.
Position the iPhone upright at floor level, with the front camera facing your workout space.
Move. It counts.
Keep your full body in frame. Supported push-up movement is counted hands-free, with live cues throughout the set.
04 / Motivation, on your terms
Personal progress.
Optional competition.
Your own Path is the foundation. Game Center adds a global League when you want another reason to show up.
The camera counts.
It doesn’t keep the footage.
Frames are analyzed live on your iPhone during a session. They are never saved or uploaded.
05 / The first impression
A small screen.
A complete story.
The App Store sequence brings the experience into focus: hands-free counting, Buster’s encouragement, and progress worth returning for. Real app views and expressive artwork carry one consistent visual language across all seven panels.
Scroll through all seven panels. Select a screenshot to view it larger.
The product, beyond the app
A whole world
behind one rep.
The website extends the same character, movement, and progression into the first encounter with PushedWorld. A cohesive introduction to what the app does—and why you might keep coming back.
Visit the product website (opens in a new tab)