Tracer / Research securityIdentity · Art direction · Digital experience

Protect the possibility.

Clear the path
to great science.

A distinctive identity for a platform that helps research teams understand who they’re working with—and move forward with greater clarity.

Discover the product

01 / The opportunity

Security that makes
room for discovery.

Research partnerships are built on possibility. Understanding affiliations, funding, and institutional connections is part of protecting that possibility. Tracer brings those threads into a structured research-security workflow.

The creative challenge: give an evidence-driven platform a clear, credible identity with enough openness and ambition to speak to the world of science.

Visual identityBrand worldProduct experienceWebsite

02 / Building the mark

One symbol.
Several layers of meaning.

The early studies connect perception, movement, a path, and protection. Those ideas converge in a compact monogram that can move from an app icon to an architectural scale.

Perception

The Eye of Horus study explores awareness: looking closer and making the unseen visible.

Direction

A path runs through the letterform. A visual expression of tracing connections and moving forward.

Protection

An enclosing outline lends the mark a protective character while keeping its form open and fluid.

Explore the original logo-development board

Original symbol studies connecting the Eye of Horus, movement, path, and shield to the Tracer mark, followed by glass, nature, and outline applications.

The essential form Flat white Tracer monogram

Precision at every scale.

The expressive form Transparent glass expression of the same Tracer monogram

Transparency made tangible.

03 / A world around the mark

Rigorous by nature.
Open by design.

Glass gives transparency a material presence. Architecture brings structure. Open landscapes express the possibility behind every research partnership.

Tracer's white identity against cobalt light and monochrome glass architecture

Typography / Inter

Clear thinking.
Confident expression.

Light / BoldAa Bb Cc 0123

Tracer blue#1D54B5

Depth#2557A5

Light & spaceClarity in contrast

From purpose to a coherent visual system.View original guidelines

The brand, out in the world

Partnership.
Transparency.
Progress.

A campaign concept turns a complex category into an invitation: clear the path to great science.

Outdoor campaign concept with Tracer's glass monogram in a green landscape — Environmental application / Campaign concept

04 / Inside the product

Complex evidence.
A clear place to work.

The same emphasis on clarity carries into the workspace. Analysts can keep a case in context, navigate its evidence, and prepare a report for the next conversation.

Actual Tracer app screenshot from Figma, with a case sidebar, report workspace, evidence categories, and HTML and PDF export controls — The Tracer workspace. From case review to a shareable report. Inspect full size (opens in a new tab)

01 / Organize

Keep the case in view.

Cases and entities remain within reach alongside the active report, keeping the review grounded in its context.

02 / Understand

Give evidence a structure.

Affiliations, co-authors, funding, and other evidence categories give analysts a consistent way to navigate a complex file.

03 / Communicate

Carry the work forward.

Report controls put copying and HTML or PDF export in the workspace, connecting investigation with communication.

05 / The digital front door

Make the value
visible from the start.

Before someone enters the workspace, the website makes its purpose clear: who can be screened, what a brief contains, and how the evidence is presented. The brand sets the tone; product examples make the offer concrete.