NudgeProduct design · Native app · Brand experience
A lighter home.
Together.
For all the little things someone has to remember. Nudge gives a household one shared place to turn those thoughts into things done.
01 / The everyday problem
The task is only part
of the work.
Remembering what needs doing, deciding who will do it, and asking again can become a job of its own. Nudge is built around making that everyday coordination more visible and easier to share.
The design brings three things into focus: quick capture, clear ownership, and a satisfying finish. People stay present in the interface, because a household list is as much about coordination as it is about tasks.
Get it out of your head.
Give a passing thought somewhere to go.
Make the next step clear.
See the task, the person, and the timing.
Let done feel done.
Acknowledge completion and leave room to undo.
“Take out the trash.”02 / From thought to task
Say it once.
Share the load.
Voice capture helps catch the thought while it is still fresh. A visible assignee turns a general reminder into a clear next action. Completion closes the loop, with Undo close at hand.
The recording shows the native app with an illustrative voice-capture sequence and a fictional household.
03 / Designed around people
A shared list.
A familiar face.
The household view makes the people behind the tasks visible. Profiles, assignment, and activity give shared work a human context, while the task list stays focused on what needs doing.
A place for everyone.
Tasks can be left for anyone or assigned to a household member. Invitations connect people to the same household list.
Personality with a purpose.
Recognizable avatars help distinguish people at a glance. The bright primary action keeps adding a task easy to find.
04 / A little more life in the everyday
Useful can
have personality.
Purple gives Nudge its voice. Lime makes the next action easy to spot. Dimensional stickers bring a playful note to ordinary household work, while the app keeps tasks and people at the center.
The App Store story
Every frame.
One less thing to carry.
The launch artwork connects real household moments to the product: catch a thought, share a task, keep a routine, and make room for a small win.
Original App Store launch artwork · Swipe or scroll to explore all seven panels.
05 / One thing at a time
Less looking.
More doing.
An optional focus timer gives one task its own space. A clear countdown and completion action keep the experience centered on finishing, then getting back to the day.
From the app to the first impression
Small tasks.
A little more room for life.
The website carries the same promise through real app demonstrations and everyday household scenes. Nudge is currently presented as a private beta.
Explore the Nudge website (opens in a new tab)