Ramon JM

Elevate / field experiment

How much does a decision costwhen information arrives too late?

At Elevate, insurance and fintech leaders gathered to talk about what comes next. We used the booth to start a different kind of conversation: what happens when the right information is not there at the moment someone needs to act?

Booth activationDecision ROIProduct research

Start with the story

We made a product question physical.

The booth had two goals: spark wondering, then gather honest feedback about centralisation, data, and the moments where an AMS should make context easier to find.
A pale-blue Decision ROI booth illustration with a blank landscape iPad stand and a clean grid of identical balloons

01 / Spark wondering

Give the invisible cost somewhere to land.

People gathered around one quiet surface. The screen stayed blank on purpose; the conversation started with their own experience, not a product pitch.
Goal
Make the question feel close.

The question we carried forward

How could the right information arrive before the decision gets expensive?

Then show the product

We gave the conversation a number.

Decision ROI turns the feeling of delay into a model people can adjust together. The live prototype now sits inside the same booth moment that started the conversation.

Inside the model

Four inputs. One conversation.

The controls stay simple because the value is in the discussion: time, people, impact, and the cost of waiting for context.

Role

Senior executive
Senior executiveVP / directorOperationsCommissions / complianceUnderwritingSales agent
  1. 01

    Time in the decision

    Work hours

    40 h
    How much time moves through the decision before it lands.
  2. 02

    People affected

    Team size

    06
    How far one missing piece of context travels across a team.
  3. 03

    High-impact moments

    Critical decisions

    12
    The choices where having the right information changes the outcome.
  4. 04

    Waiting on context

    Delayed decisions

    04
    The moments where a lack of context turns into visible cost.

  5. Example output

    Make the cost visible.

    A shared set of inputs becomes a number the room can react to, question, and carry forward.
    Estimated annual impact$0$0
    Senior executive40 h06 people12 critical04 delayed

From question to direction

A small intervention can open a better product conversation.

Elevate gave Equisoft Lab a shared language for a problem that is usually hard to see: the cost of waiting for context.Explore the prototype (opens in a new tab)